When I was younger my parents sacrificed everything to allow me to play the game I love. Having that support from my family gave me the opportunity to chase my dreams. But I know that every child is not so fortunate. My aim is that The Rory Foundation will support children’s charities big and small around the world that try to give kids that helping hand.


8 Tournaments - 2 Golf Bags

For a total of eight tournaments, beginning this week at the WGC-Accenture Match Play in Arizona, Rory will carry one of two golf bags showing the Bose logo. As a Global Ambassador for the brand, Rory has teamed up with Bose to highlight the work of his charity, the Rory Foundation. Then, at select fundraising events over the coming months and with the financial support of Bose, the one-off Golf Bags will be auctioned with the proceeds going to benefit the children’s charities supported by the Rory Foundation. 

Rory's Christmas visit to the CFC Daisy Lodge

At the beginning of 2013, The Cancer Fund for Children became an early beneficiary of Rory’s decision to start his own charitable Foundation. The Rory Foundation, established to offer support to charities with a special meaning and purpose to Rory, offered the CFC the opportunity to have their logo appear on Rory’s golf bag during his first European Tour event of 2013 in Abu Dhabi. With welcome media exposure highlighting the CFC’s work with young people and families coping with the impact of cancer, the golf bag was later auctioned and the proceeds channeled towards the charity’s Daisy Lodge facility in Newcastle, County Down.

Since then, Rory, through his Foundation, has continued his interest in, and support of, the charity’s work. Indeed, following a series of events in Asia in the Autumn 2013, the pink golf shoes worn by Rory to highlight cancer awareness were auctioned with the proceeds again going to the CFC.

During a Christmas visit home to see his family, Rory was keen to see for himself the progress being made at Daisy Lodge and meet with staff and those set to benefit from this unique facility. With a planned opening in the spring of 2014, Daisy Lodge will be the first of its kind in Europe to offer respite and support to young people and families having to manage the difficulties associated with cancer.

Rory coaches GEMS Education's Future Champs

GEMs Education is a pioneering education company built on three simple principals, To Teach, Share and Give Back. Through their schools, consulting practice and their charitable foundation they prepare thousands of children of all ages for real world success.

On 20th January over 30 lucky GEMs students had the chance of a lifetime. They had an hour training session with Rory, where he shared some trade secrets. Check out the video below.


After touring OMEGA’s “Precision Experience” Co-Axial exhibit in the brand’s hospitality tent at the PGA Championship in Rochester, New York, OMEGA ambassador Rory McIlroy signed the watch certificate and watch box of the Seamaster Aqua Terra 150M “Golf”, which features Rory’s signature metallised on the inner surface of the sapphire crystal caseback. The timepiece, certificate and box were all part of an auction that took place in August 2013.

The Seamaster Aqua Terra 150M “Golf”, along with its box and certificate, would go to the highest bidder and the proceeds given to The Rory Foundation.  Those who were interested in placing a bid on the one-of-a-kind timepiece were invited to write an e-mail to OMEGA with their bid.

OMEGA are delighted to confirm that this auction raised a staggering $20,000 for the Rory Foundation.

"I'm absolutely delighted that OMEGA are able to support my foundation in this way," said Rory. "I would like to thank OMEGA for their extremely generous gesture of auctioning such a unique timepiece. All the proceeds raised will go to help many worthy causes."



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